The science behind the breakthroughs

Research-proven behavioral change through SMS coaching. Complete transparency about how we protect privacy and drive results.

Research Foundation

Daily Momentum is built on peer-reviewed research demonstrating that low-intensity, high-frequency SMS interventions significantly reduce procrastination and improve goal achievement.

The Four-Domain Coaching Method

Based on cognitive behavioral therapy principles, we rotate through four scientifically-proven question types to address different psychological barriers to action:

Expectancy

"How would someone successful approach this goal?"

Builds confidence by modeling success patterns

Value

"How would you feel if you don't take action today?"

Connects behavior to emotional consequences

Delay Sensitivity

"What's the next immediate step you could take?"

Breaks overwhelming goals into manageable actions

Metacognition

"If you could do one thing today, what would it be?"

Promotes self-reflection and intentional action

Why this approach works

29% improvement in behavioral change (Wessel et al., 2020) through twice-daily SMS prompts over 14 days
95% SMS engagement vs 4% EAP utilization - employees actually use text-based coaching (Mental Health America)
Multi-domain approach prevents habituation - rotating question types maintains engagement and covers individual differences
Daily frequency beats intensive sessions - consistent micro-doses of behavioral support create lasting change

Privacy-First Technology Architecture

Complete transparency about how we protect employee data

Phone Number Hashing

Phone numbers are immediately converted to irreversible SHA-256 hashes with unique salts upon receipt. Plain text phone numbers are never stored.

Encrypted Storage

All conversation history and personal data is encrypted at rest in Google Firestore with healthcare-grade security standards.

Zero Employer Access

Companies can only see aggregated utilization metrics (e.g., "X% of employees are active"). No individual responses, goals, or personal data.

AI Privacy Protection

Neither your company, Daily Momentum, nor our AI processor can view or train on your conversations. Your coaching remains completely private.

Our Commitment to Transparency

Open About Our Technology

We clearly explain what AI we use, how data is processed, and our future privacy roadmap

Research-Backed Claims

Every behavioral science claim we make is backed by peer-reviewed research

Complete Privacy Guarantee

Employees can verify that employers have zero access to individual coaching data

Data Rights Respected

Users can access, export, or delete all personal data at any time

Privacy-first coaching that actually works

Join companies building the future of employee support with complete transparency and proven results.